Quickly establishing themselves as directors who understand the importance of being in touch with the aesthetic zeitgeist and at the same time push it forward, Focus Creeps have become firmly anchored into the cultural 'nowness' and as a result have had a direct hand in defining the era they're in on a prolific level. This scale of involvement and output has earned them a place in Shoot Magazine's Top New Directors and position in the end-of-year top MTV and pitchfork.com video lists among others. With an unassuming and natural insight into emerging trends in music and fashion, Focus Creeps are able to dance between the lines of art and commerce - able to take on mainstream projects whilst at the same time retaining the beautifully raw, spontaneous and genuine quality that brought them acclaim and recognition.
Easy Easy is quite simply one of the best videos that uses London for effect, and we have seen this city on our screens hundreds of times. Two guys from LA have rocked up and literally shown us how it should be done matching visuals to our soundtrack of this Summer.
A cinematic approach that blends high-end visuals with analog video, the Creeps once again demonstrate their ability to capture action which feels of-the-moment and has a natural flow. We trail a group of youngbloods having a fun time on the streets of London wearing sneakers in Converse’s range of glow-in-the dark products.
Having a window on the kind of youthful abandon and freedom witnessed here is tantamount to torture. Not only is it hugely aspirational, honest and observing the zeitgeist but shot in a natural and flowing fashion – a trademark Focus Creeps trait.
In the pursuit of inspiration, Bastille went around Europe to experience unique events and happenings courtesy of Beefeater Gin – all documented in the classic Creeps style. Some brilliant informal camerawork and some really stunning moments make for fun viewing.
Sharp tailoring? Check. Hot guys and hot girls? Oui, oui. Custom leather jacket? Got it. Hot-rodded tractors? Yep, they’re here. Wait, what? Seems like a strange juxtaposition? It totally is, but it’s one that works so well that we’re still in awe of the whole deal.
A fantastic contrast and departure from their last promo for the same band, this time Focus Creeps have adopted a cinematic language and approach with a laid-back narrative style that portrays a ‘trouble in paradise’ scenario set in an idyllic yet chaotic world.
A short observational piece made for Pocket Fest 2011, following a man on an individual quest for privacy and unique experiences. A hero or a nut? One things is for sure – there’s a certain amount of self-respect involved in being this guy…
A one-off score by the Arctic Monkeys shot in a one off way. In almost a single take, the video seamlessly flows and weaves through a tight environment and in true Focus Creeps style it retains a believable and authentic aesthetic. Using only available light and a single camera we get yet another blistering video from the guys. FC FTW.
There’s nothing like seeing people enjoying themselves, from the simplest high-five to jumping on beds to the sound of your favourite song. Shot on film, this is a recollection of moments that puts a smile on our faces and brings out the lust for life. An x-rated director’s cut circulates the web so if you think that might be something for you, google away but make sure not to be at work…
A heartsick song dedicated to the mother of Girls frontman Christopher Owen, sees an elderly woman reflecting on her past as an actress with both joy and sorrow. An emotional piece with great cinematography shows a simple narrative, excellently executed.
A day in the life of Wavves where faux greens makes you the King of the beach. Armed with thick jewellery and gold dust the band members go through their day in a way many of us may or may not relate to – simply owning the streets.
Video… in the purest sense. Like analog sound, there’s no way of getting quite the same result by computer trickery – it just has to be done with the original tools. Focus Creeps understand the importance of striking a balance between quality framing and mind-blowing, kaleidoscopic effects and as a result get everything into a golden ratio of fuzzy goodness.
Being part of a rock band means constant traveling between gigs, killing time by visiting remote places and local clubs, creating memories between you that would last til it’s time to leave the surface of this planet. Focus Creeps give us a glimpse of how life on the road with the Arctic Monkeys can be in this nostalgic promo filled with beautiful scenery which makes us want to rent a car and drive through the US screaming Sha……..
Focus Creeps are infamous for their fearless approach to film making which has never been more evident than in “Chevy Thunder”. A real riot of a stylish promo that celebrates a vehicle that moves rock and roll around the USA, there are some really candid, funny and scary moments in there.
California – simply by mentioning the place a whole range of images are conjured up in the mind’s eye. Focus Creeps have been able to capture the essense of both the location and the unofficial ambassadors of it, the Beach Boys, with a sense of nostalgia and youthful abandon that inspires nothing but good vibes.
A sequel to the film released for the last single by the Arctic Monkeys, this latest work expands on the same themes of love and lawnessless, adding layers of narrative to the character reprised once more by drummer Matt Helder. What can we say, he plays a badass with conviction. Pun partially intended.
Analog visual tricks and a perfectly styled Willy Moon combine to create something that feels authentic, fun and of the moment
A local bar scene is for locals, and we all know how some places can seem super intimidating from the outside. Watching this video really gives you the impression you’re there witnessing what happens behind those closed doors and blacked-out windows, with a riot of fun and good times. FC’s made it happen.