Radical Friend is the collaboration of Directors Kirby McClure and Julia Grigorian. Their otherwordly music videos, short films and web based interactive worlds have been featured in Shots, Wired, V Magazine, Dazed and Confused and Rollingstone. They've been named one of New York Magazine's "14 Directors to watch in the YouTube Age", nominated for a UKMVA, and German Rolling Stone included them in the "Top 50 People Who Will Change Music." Film Maker Magazine profiled them as one of the "25 New Faces in Film". Their interactive piece "The Digital Flesh" was commissioned by The Creators Project, and involved them creating large scale video installations and performance pieces on 4 continents. Their latest short film entitled "SWEAT" premiered at the Saatchi Gallery/Art Paris in March. Recently they splashed into the commercial world by directing the Adidas spot "Don't Blink", a futuristically charged explosion for the new AdiZero line.
In a collaboration between Lexus and Giles Deacon with an original score from Health, Radical Friend reinvent what defines a fashion show. Supermodel Coco Rocha plays the lead performance in this striking science fiction-like live performance piece.
This commercial is a rapid explosion of psychedelic laboratories, underwater test tanks and anti-gravity chambers, where NFL star Eric Berry’s next-level agility and strength are analysed by cutting edge science.
In this video we are taken on a ride from the primordial ooze of human consciousness, through vast volcanic landscapes, and eventually reaching the final step in human evolution, the shimmering fist of technology.
Yeasayer performs in a post-apocalyptic night club where synchronised hip hop dancers illustrate the rhythm, shady businessmen and women sip cocktails, and a shapeshifter engages in a kind of mystical board game.
Joe Flory of Primary 1 makes his way through the vast desert dunes. After collapsing from exhaustion he begins to see a series of hallucinations that involve a surreal death march.
Fierce albinos on futuristic jet skis, a cyborg lovechild, low riders, mechanical sharks and a moshing of data combine in this psychedelic science fiction odyssey by Radical Friend for Skrillex. Prepare to be in awe.
This interactive 360 experience was brought to life as a portal through which you can immerse yourself directly into scenes of the Ambling Alp music video universe.
A hypnotic interactive music video experience, where the viewer can control the environment of the scene by motioning their hand in front of their webcam. This allows the viewer to physically interact and “touch” the music video.
See here: BMSR – Dark Bubbles
Known for their otherworldly music videos and web based interactive worlds, Radical Friend were recently included in Rolling Stones’ ‘Top 50 people who will change music’. Their futuristically charged Adidas commercial has made a splash on the web and we’re very excited to represent them here in the UK.