That Go is the directing duo of Noel Paul & Stefan Moore. They have directed music videos for artists such as Röyksopp, The Dø and Bat for Lashes. Commercially they've directed spots for Adidas, Coca Cola, and Mcdonald's. Their technical backgrounds include work in visual effects and installation pieces. They enjoy barbecuing, traveling & the water.
Lily is back on form, and with tongue firmly in cheek she and That Go have treated us to some fun and carefree abandon. We’re big fans of both Space Jesus and mycology here at Friend – what’s not to like about that combination?
Flawlessly shot with a boundless energy and suitably athletic pace, That Go really appropriated the title of the film and made it their own. Skilful camerawork, lighting and subtle visual tricks all set a beautifully even balance that has a lasting impact.
A combination of in-camera techniques and tricks, coupled with some super interesting cinematographic ideas come together to make this super fun promo for Portugal the Man – in true That Go form.
In a set of scenes that dramatically juxtapose the fun of a party with a lovers tiff that has an unknown but ominous source, we see a whole range of ups and downs played out within a very cinematic world that carefully follows Natasha Khan’s vocal performance with rising star Harry Treadaway co starring.
In a set of scenes that dramatically juxtapose the fun of a party with a lovers tiff that has an unknown but ominous source, we see a whole range of ups and downs played out within a very cinematic world that carefully follows Natasha Khan’s vocal performance with rising star Harry Treadaway co starring. Watch the full version on That Go’s promo reel here
A Magnum Opus of sorts, this extended play promo for Röyksopp takes place in a dystopian city populated with disfigured, anonymous and forgotten beings. Traversing through this veritable mêlée are a group of innocent girls who literally seem to inject life into a place that seems dead and buried under rubble. Their presence is a strong visual juxtaposition that leads you through the disconnected, disturbing narrative.
Animated GIFs are infamous – sometimes notorious – in their own right; instantly recognisable snippets from popular culture that often loop endlessly, repeating the same moment forever. That Go have taken this familiar format and toyed with it, whilst at the same time carefully observing the references and therefore assimilating themselves into the cultural phenomenon.
That Go demonstrate their natural affinity with pacing and cinematic language to create a promo that flows so easily from beginning to end, one gracefully beautiful shot after another. A range of subtle tones and wonderfully intimate setups further underline this promo as a highlight.
A troublesome tale of loss and the emotional whirlwind that it brings, the debut single for John Misty “Hollywood Forever Cemetery Sings” couldn’t have found better visual accompaniment. An obviously painful scenario is treated carefully and expertly juxtaposed with beautifully empathetic direction, a powerful performance and subtle visual effects.
The way that these guys look at popular culture and nod to it should resonate with most people – this one references Japanese surreal cult horror b-movie ‘Hausu’. Alex Winston is in a house that is posessed, filled with kinetic objects, possessed toilets and killer pussy cats.
Noel Paul of That Go directs the promo for the second single from Bat For Lashes’ new album – a beautiful sequence of photographic shots that aside from the performance aspect showcases a physical interpretation of the lyrics and a wonderful observation of form and light.
That Go’s second spot for The Dø, this time exploring a whole new set of ideas. The characters of this one are strange and compelling, and build up to a dizzying crescendo where you’re not sure who is who, which pair of eyes to look at and whether the painting really did blink at you.
Risqué? Check. Mindblowingly simple? Consider it done. Often it’s the most simple ideas that are the most satisfying to watch, and this one does not disappoint in any way. Huge respect went to Noel and Stefan for this!
Eras in popular culture are often summarised by stylistic qualities and trends, and there are pieces of visual work produced in the midst of these moments in time which powerfully define the zeitgeist. This is a rip-roaring homage to web, 8-bit and lo-fi culture which resurged with gusto in the 2000′s, whilst at the same time taking advantage of all the contemporary technological advances in editing and compositing. The bit with the killer whale is especially good.
Bursts of colour and synchronous movement peppered with some clever editing techniques, this promo for French pop act The Dø is refreshingly simple with a very aesthetic approach. The exotic bird is an inspired touch – watch out for animal cameos in most of That Go’s music video work.