Jake began his career working as an editor. And through editing, Jake honed his storytelling skills. As a director, he makes atmospheric films - sometimes stylistic and sometimes poignant but always beautiful - which have seen him short-listed at Cannes for his work on McDonald’s. Jake likes the creative to dictate the technique. He’s used non-actors, stopframe animation, moving sets and even 5 smartphones rigged together to deliver the film he wants. As well as creating spots for McDonald’s he has shot for Google, Volkswagen, Vodafone and Co-op amongst others.