Featured
Odyssey
By Bruno AveillanWe are very proud to announce that Bruno Aveillan is now a director on the FRIEND roster. His work is known the world over and represents a benchmark in high concept, high spec film making. This commercial for Cartier is a shining example of his approach, with a breathtaking concept, cutting edge CGI and effects.
Better Mobile
By Terry HallA series of playful vignettes visually explains this new network’s approach to its services, emphasising the fact that it is supported by ‘members’, not customers. Each little scene is completely different from the last, with some really inventive and practical ideas.
The Crew
By WIZZdesignAstonishing CGI by Andys at WIZZdesign for Ubisoft that at times really blurs the lines between what seems to be real, and what is discernibly generated. As we enter a new epoch of rendered image quality and physics, a whole new set of possibilities are presented – and subsequently exploited by digital artists.
Things We Lost In The Fire
By Naor AloniNaor Aloni delivers a beautiful and surreal crime story for Bastille, where the lead singer traverses through a dream full of symbolism and strong visual motifs.
Latest Work
Nike | Reuse
By ManvsMachineYet another really remarkable piece from this formidable studio, this time a visual narrative that walks us through the ins-and-outs behind the Nike scheme to recycle footwear. Along with some really excellent design, the world, its physics and its workings feel just right.
Imsdal | The LOL generation
By Kristoffer BorgliDancing the line between being acerbic in its humour and honest in its portrayal, this spot for Imsdal takes a look at a burgeoning and breakthrough generation that stands on the precipice of a social revolution. Youth are often marginalised or patronised – but in this case, the point is they just don’t give a shit whether they are or not.
MS MR | Think of You
By BRTHRTelevision is a portal to a techno-psychedelic world of imagery in this video for MS MR, where warped versions of Public Access TV shows glitch out and morph with one another in quick succession.
Short Film | Like a Lunatic
By Sean PecknoldInspired by a bowl of cereal and Baz Luhrmann’s classic Wear Sunscreen promo, Sean delivers some fun and healthy advice for us to contemplate on and, more importantly, dance to.
Childline | First Step
By BuckDealing with a heavy subject is never easy and Buck have managed to convey emotion through beautiful design, typography and storytelling, which though seemingly reserved carries the weight without being overbearing.
Cold Mailman | My Recurring Dream
By Andre ChocronThis man has made his mark on the entire industry, with an impressive body of arresting original work and consistently fantastic ideas. We’re excited to announce his joining FRIEND and we’re looking forward to bringing you more great work from him very soon.
McDonald's | Madness
By BuckIn an homage to the trippy-dippy TV advertising of the 70′s and 80′s, Buck have created a unique set of spots with their own spin. Unique and at the same time amazingly familiar, we’re excited to add these to their reel to really show of how diverse and flexible they are as a studio.
American Garden | Let’s Savour Life
By Georgi Banks-DaviesA sequence of moments that are interconnected in their affirming portrayal of carefree life, underpinning the brand’s message. The candid and yet wonderfully composed shots add substance that raise the bar for this type of advertising
Portugal. The Man | Purple Yellow Red and Blue
By That GoA combination of in-camera techniques and tricks, coupled with some super interesting cinematographic ideas come together to make this super fun promo for Portugal the Man – in true That Go form.
Deezer | Music Unleashed
By CRCRCRCR are so flexible in terms of illustrative style, and so inventive in the ways that they use animation to achieve the impossible, that they never cease to seem fresh. This spot is a case in point.
Canvas | Scandinavian Week
By Kristoffer BorgliA slightly grumpy and cynical tour guide expresses his disdain for his homeland in this funny and very charming commercial for Belgian TV to promote a Scandinavian Week. To us the landscape is impressive, but our host would be much happier at a beach party in Spain.
Child of Lov | Give Me
By Focus CreepsA local bar scene is for locals, and we all know how some places can seem super intimidating from the outside. Watching this video really gives you the impression you’re there witnessing what happens behind those closed doors and blacked-out windows, with a riot of fun and good times. FC’s made it happen.
More4 | Pub Quiz
By Kjetil NjotenWe are proud to welcome Kjetil to the FRIEND family. He has a unique take on dialogue, art direction and comedy that culminates in some extremely fun and interesting work. His involvement with 4Creative brought a smorgasbord of varied spots which are memorable and have great visual quality.
Elliphant | Down on Life
By Tim EremTim has a unique approach to film making which has garnered attention all over the globe, with none other than Katy Perry and Diplo singing his praises; not that he needs them to validate his work, as he has a stand-out approach and aesthetic which never ceases to amaze.
Bat For Lashes | A Wall
By That GoIn a set of scenes that dramatically juxtapose the fun of a party with a lovers tiff that has an unknown but ominous source, we see a whole range of ups and downs played out within a very cinematic world that carefully follows Natasha Khan’s vocal performance with rising star Harry Treadaway co starring.
Diesel Eyewear | SS 2012
By Tim & JoeWe are really excited to announce the signing of directing duo Tim & Joe who will bring another facet to FRIEND – you’ll notice their keen eye for art direction, premium style of shooting, ability to work with great talent, cheeky humour and a knack for coming up with great ideas. Adding to this, they have a broad view on what constitutes moving image content with an informed insight into emerging technologies and their practical applications in the field.
Famous Grouse | Ginger Grouse
By BuckOn top form, Buck have visualised the transformation of your run-of-the-mill grouse into Ginger Grouse. This happens in a psychedelic swirl of liquid colour, literally infusing the recognisable brand icon with a new identity to go along with the new blend.