OdysseyBy Bruno Aveillan
We are very proud to announce that Bruno Aveillan is now a director on the FRIEND roster. His work is known the world over and represents a benchmark in high concept, high spec film making. This commercial for Cartier is a shining example of his approach, with a breathtaking concept, cutting edge CGI and effects.
Better MobileBy Terry Hall
A series of playful vignettes visually explains this new network’s approach to its services, emphasising the fact that it is supported by ‘members’, not customers. Each little scene is completely different from the last, with some really inventive and practical ideas.
The CrewBy WIZZdesign
Astonishing CGI by Andys at WIZZdesign for Ubisoft that at times really blurs the lines between what seems to be real, and what is discernibly generated. As we enter a new epoch of rendered image quality and physics, a whole new set of possibilities are presented – and subsequently exploited by digital artists.
Things We Lost In The FireBy Naor Aloni
Naor Aloni delivers a beautiful and surreal crime story for Bastille, where the lead singer traverses through a dream full of symbolism and strong visual motifs.
Nike | ReuseBy ManvsMachine
Yet another really remarkable piece from this formidable studio, this time a visual narrative that walks us through the ins-and-outs behind the Nike scheme to recycle footwear. Along with some really excellent design, the world, its physics and its workings feel just right.
Imsdal | The LOL generationBy Kristoffer Borgli
Dancing the line between being acerbic in its humour and honest in its portrayal, this spot for Imsdal takes a look at a burgeoning and breakthrough generation that stands on the precipice of a social revolution. Youth are often marginalised or patronised – but in this case, the point is they just don’t give a shit whether they are or not.
Cold Mailman | My Recurring DreamBy Andre Chocron
This man has made his mark on the entire industry, with an impressive body of arresting original work and consistently fantastic ideas. We’re excited to announce his joining FRIEND and we’re looking forward to bringing you more great work from him very soon.
McDonald's | MadnessBy Buck
In an homage to the trippy-dippy TV advertising of the 70′s and 80′s, Buck have created a unique set of spots with their own spin. Unique and at the same time amazingly familiar, we’re excited to add these to their reel to really show of how diverse and flexible they are as a studio.
American Garden | Let’s Savour LifeBy Georgi Banks-Davies
A sequence of moments that are interconnected in their affirming portrayal of carefree life, underpinning the brand’s message. The candid and yet wonderfully composed shots add substance that raise the bar for this type of advertising
Canvas | Scandinavian WeekBy Kristoffer Borgli
A slightly grumpy and cynical tour guide expresses his disdain for his homeland in this funny and very charming commercial for Belgian TV to promote a Scandinavian Week. To us the landscape is impressive, but our host would be much happier at a beach party in Spain.
Child of Lov | Give MeBy Focus Creeps
A local bar scene is for locals, and we all know how some places can seem super intimidating from the outside. Watching this video really gives you the impression you’re there witnessing what happens behind those closed doors and blacked-out windows, with a riot of fun and good times. FC’s made it happen.
More4 | Pub QuizBy Kjetil Njoten
We are proud to welcome Kjetil to the FRIEND family. He has a unique take on dialogue, art direction and comedy that culminates in some extremely fun and interesting work. His involvement with 4Creative brought a smorgasbord of varied spots which are memorable and have great visual quality.
Elliphant | Down on LifeBy Tim Erem
Tim has a unique approach to film making which has garnered attention all over the globe, with none other than Katy Perry and Diplo singing his praises; not that he needs them to validate his work, as he has a stand-out approach and aesthetic which never ceases to amaze.
Bat For Lashes | A WallBy That Go
In a set of scenes that dramatically juxtapose the fun of a party with a lovers tiff that has an unknown but ominous source, we see a whole range of ups and downs played out within a very cinematic world that carefully follows Natasha Khan’s vocal performance with rising star Harry Treadaway co starring.
Diesel Eyewear | SS 2012By Tim & Joe
We are really excited to announce the signing of directing duo Tim & Joe who will bring another facet to FRIEND – you’ll notice their keen eye for art direction, premium style of shooting, ability to work with great talent, cheeky humour and a knack for coming up with great ideas. Adding to this, they have a broad view on what constitutes moving image content with an informed insight into emerging technologies and their practical applications in the field.
Famous Grouse | Ginger GrouseBy Buck
On top form, Buck have visualised the transformation of your run-of-the-mill grouse into Ginger Grouse. This happens in a psychedelic swirl of liquid colour, literally infusing the recognisable brand icon with a new identity to go along with the new blend.