Featured
Ungrounded Obsession
By Sarah ChatfieldWe’re delighted to announce that Sarah Chatfield has now joined FRIEND. Sarah has a creatively diverse and visually stunning portfolio of work for brands like YSL, Nike and River Island that should not be missed. Welcome to the family, Sarah!
Taking Care of Business
By BuckBUCK blow minds once again with this animation commissioned by CHI London. Set in a surreal world brought to life with cel animation, we see a variety of wonderfully designed characters guiding you through Hive’s concept. It’ll warm your bones for sure.
A Study in Time Travel
By Sean PecknoldThis enigmatic new trailer from Sean Pecknold gives us a sneak preview into the world of a number of character’s lives, with a range of idiosyncratic scenes that play out in a moving and mysterious way. Versatile and prolific are words that are increasingly apt for this director.
Coming of Age
By BRTHRComing of age. Something of a trope, but at the same time has numerous threads as everyone has a different experience, leaving limitless narrative possibilities. The school dork becomes a gladiator of sorts, finding himself at the top of the heap having been stuck in the doldrums and we’re taken on a ride with lots [...]
Pixmaniacs
By Terry HallAll shot completely in camera, this ad harks to an era where planning, and not ‘fixing it in post’ was relied upon in order to create a great visual effect. The combination of superb art direction, smooth camera movements, performance and some fantastic timing, the result is subtle and yet impressive.
Latest Work
Lily Allen | Air Balloon
By That GoLily is back on form, and with tongue firmly in cheek she and That Go have treated us to some fun and carefree abandon. We’re big fans of both Space Jesus and mycology here at Friend – what’s not to like about that combination?
Goldieblox | Girls
By Sean PecknoldQuickly gaining cult status, this spot for toys that encourage girls to get involved with engineering struck a chord all over the world. The combination of the soundtrack, the devilishly clever Rube Goldberg-style machine and the overall theme really invited discussion. Best of all it’s really sweet and full of joie de vivre.
Sunday Times | Incredible Edibles
By Alphabetical OrderIn a blitz of delicious colour and form we see Gizzie Erskine smash a set of dishes that she deems unworthy of inclusion into her collection of recipes compiled in the Sunday Times. Some excellent slow motion destruction and cunning use of everyday objects as the tools that facilitated it, this one is super fun [...]
London Grammar | Nightcall
By Andre ChocronIn a seamless, circular tracking shot we are presented with a series of tableaux that change with each pass, revealing themes of loneliness and the idea of breaking free from a static existence. With some very atmospheric experimental lighting and some truly unexpected moments, this video represents another great technical and visual achievement for André.
Nike | Air Max 90
By ManvsMachineThe Air Max is one of the most recognisable footwear shapes of the latter part of the 20th Century, has become a cultural icon and a key addition to wardrobes of people from all walks of life. This film encapsulates the materials, colours and futuristic feel that the shoe embodies with some excellent visuals.
Inpes | Free
By Kristoffer BorgliDynamic, unpredictable and full of life, much like the young people that feature, this film explores the idea of choice during formative years and how we’re all free to choose our experiences with a little bit of carefree abandon. The choices made are generally fleeting – apart from one.
FRANCE 5 | Idents
By Alphabetical OrderIn continuation of the set of idents preceding these, we see visual symmetry and parallels in movement all neatly packaged up in a visually arresting format.
Converse | Made To Light Up
By Focus CreepsA cinematic approach that blends high-end visuals with analog video, the Creeps once again demonstrate their ability to capture action which feels of-the-moment and has a natural flow. We trail a group of youngbloods having a fun time on the streets of London wearing sneakers in Converse’s range of glow-in-the dark products.
B&Q | Everybody’s Christmas
By Georgi Banks-DaviesWith just the right amount of fuzzy feelings, this set of ads perfectly conveys the contemporary Christmas spirit and how it’s little things that get us in the mood for celebrating and spending time with our friends and family. The sentiment is sweet and so are the visuals.
Numero 23 | Idents
By Upper FirstThese idents introduce us to Channel 23′s identity by way of a set of fun visual stories based around a selection of recognisable cinematic tropes. Signature graphic flair and a distinctive feel for each spot make these a treat.
Arctic Monkeys | One For The Road
By Focus CreepsSharp tailoring? Check. Hot guys and hot girls? Oui, oui. Custom leather jacket? Got it. Hot-rodded tractors? Yep, they’re here. Wait, what? Seems like a strange juxtaposition? It totally is, but it’s one that works so well that we’re still in awe of the whole deal.
Cervera | Sharing
By RBG6Simple and effortless art direction and framing, coupled with some really fab colour design and lighting, come together to create this fun spot that explores the idea that giving is better than receiving at Christmas. We’re sure everyone over the age of 12 would agree with that.
H&M | Winter
By Upper FirstIn this charming and stylised studio-made stop motion piece, we see a number of performers showcase the range of functional outerwear from H&M. Winter has been replicated in several fun, paper-made vignettes and with a poppy soundtrack it’ll have you reaching for your knitwear in no time.
Beefeater | Alchemy Project – Trailer
By Focus CreepsIn the pursuit of inspiration, Bastille went around Europe to experience unique events and happenings courtesy of Beefeater Gin – all documented in the classic Creeps style. Some brilliant informal camerawork and some really stunning moments make for fun viewing.
C2C | Delta
By CRCRCRCR are currently making a name for themselves as the most innovative and technically skilled young animators in the industry. Observing a set of traditional principals that are augmented with current technology, they have created a timeless world full of symbolism and emotion that is frankly staggering in it’s complexity and design.
Samsung | Life In Every Pixel
By Bruno AveillanShot in the Galapagos, this exotic and other -worldly spot uses a visual effect to describe how this new product from Samsung brings pixels to life. The location, subject matter and cinematography make for some absolutely gorgeous images – this one is sure to impress.
Optimum | Dragon
By WIZZdesignA world created with photographic textures formed into 3d shapes and shot in-camera is populated with charming characters, even if one of them is somewhat dim-witted. We let that slide as his best friend represents the voice of reason.