Won’t Look BackBy Tim & Joe
A heist happens in LA, the setup and scenario are so familiar. We know the trope, we know that this can end one of two ways. Or will it? In a challenge to the classic Hollywood clichés, for 4 minutes you’re taken on a wild chase like you’ve never seen before. On pogo sticks….
This spot celebrates the new “Flyknit” football boot. The film encapsulates the materials, colours and futuristic feel that the lightweight shoe embodies with some mind-blowing visuals and crisp sound design.
A fun song about children’s aspirations and thoughts on “when I grow up” anchors this colourful and charming animation. Using advanced cell and 2d techniques, this crazy fast-paced spot is sure to put a smile on your face.
Tourism Ireland | Wild Atlantic WayBy Georgi Banks-Davies
The biggest impression you’re left with after watching this ad is the sense of space, which appears as a recurring visual theme. It’s a beautiful postcard of an experience which feels real due to the road-trip approach to the shoot – it really was of the moment.
Paul McCartney | AppreciateBy Andre Chocron
In the future, human life and the workings of it are just a memory – to the extent that a Museum of Man is built to offer a window on what it was like. A lonely robot (puppeteered by the folks behind ‘War Horse’) traverses the exhibit and is in for a surprise…
Nike | Ungrounded ObsessionBy Sarah Chatfield
We’re delighted to announce that Sarah Chatfield has now joined FRIEND. Sarah has a creatively diverse and visually stunning portfolio of work for brands like YSL, Nike and River Island that should not be missed. Welcome to the family, Sarah!
Ben Khan | YouthBy BRTHR
BRTHR are masters of a stream-of-consciousness approach to film making, firing a quick succession of breathtakingly unique and stylised imagery and never letting you pause to ponder before hitting you again. This approach has been to new heights in this film for Ben Khan.
Pixmania | PixmaniacsBy Terry Hall
All shot completely in camera, this ad harks to an era where planning, and not ‘fixing it in post’ was relied upon in order to create a great visual effect. The combination of superb art direction, smooth camera movements, performance and some fantastic timing, the result is subtle and yet impressive.
Goldieblox | GirlsBy Sean Pecknold
Quickly gaining cult status, this spot for toys that encourage girls to get involved with engineering struck a chord all over the world. The combination of the soundtrack, the devilishly clever Rube Goldberg-style machine and the overall theme really invited discussion. Best of all it’s really sweet and full of joie de vivre.
Sunday Times | Incredible EdiblesBy Alphabetical Order
In a blitz of delicious colour and form we see Gizzie Erskine smash a set of dishes that she deems unworthy of inclusion into her collection of recipes compiled in the Sunday Times. Some excellent slow motion destruction and cunning use of everyday objects as the tools that facilitated it, this one is super fun [...]
London Grammar | NightcallBy Andre Chocron
In a seamless, circular tracking shot we are presented with a series of tableaux that change with each pass, revealing themes of loneliness and the idea of breaking free from a static existence. With some very atmospheric experimental lighting and some truly unexpected moments, this video represents another great technical and visual achievement for André.
Nike | Air Max 90By ManvsMachine
The Air Max is one of the most recognisable footwear shapes of the latter part of the 20th Century, has become a cultural icon and a key addition to wardrobes of people from all walks of life. This film encapsulates the materials, colours and futuristic feel that the shoe embodies with some excellent visuals.
Inpes | FreeBy Kristoffer Borgli
Dynamic, unpredictable and full of life, much like the young people that feature, this film explores the idea of choice during formative years and how we’re all free to choose our experiences with a little bit of carefree abandon. The choices made are generally fleeting – apart from one.
Converse | Made To Light UpBy Focus Creeps
A cinematic approach that blends high-end visuals with analog video, the Creeps once again demonstrate their ability to capture action which feels of-the-moment and has a natural flow. We trail a group of youngbloods having a fun time on the streets of London wearing sneakers in Converse’s range of glow-in-the dark products.